• 86 percent of buyers research products online before making a purchase (online or in-store), and 84 percent will hesitate to purchase from a business that has negative reviews.
  • Monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.
  • Google uses algorithmic solution will de-rank sites that offer poor customer experience.
  • What people love about your product, what they wish they could change, and what they feel is missing.